Then we pursued our press release. Normally both Emma and myself are extremely capable writers and have always had success in both journalism and press releases, so we thought this would be excellent. No. It was awful. We were so stressed out from our film nearly being lost (we had to save it three times and render it more times than the pope says amen) that we had moody writers block. Maybe its a case of leaving things to the last minute, but we have never (don’t want to sound big headed!!but..) never had problems or made a bad press release so this was all the more disheartening. We stared at that computer screen for over and hour and I think I nearly shed a tear - it was horrendous. The problem we had was that we wanted to keep the press release short, snappy, slick and to the point, just like our film. We didn’t want to dribble on about how amazing Tempest is and where he went to school, we just wanted to define the connection/inspiration and leave the rest to the imagination (with the aid of clever adjectives and very cool phrases). Our final result probably isn’t as bad as I’m making out but we did laugh our pants off when we got home and read the line that insisted: innovative film makers Emma Harris and Grace Brennan. blowing our own trumpets or what. Well we wet our pants laughing because we sounded so cocky and confident- lets hope our marks support this rather audacious quip, otherwise we will look like complete idiots!! Here’s the badboy in all its glory, sorry its not the right way up, I still havent mastered that skill yet:
We also wanted to make a one-off press pack alongside our press release to add an exclusiveness to our film and it's promotion. Inside a little black box we are going to put:
- Press release tied in black ribbon
- Humbugs (black and white striped mints)
- 'William Tempest' black, laced gloves
- flutter eyelashes as seen in our film
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