Emma and myself were watching TV the other day and saw this video for Jay Z's new song 'On to the Next One', which is a stylistic, sleek music promo combining clever editing and symbolic images, resulting in a visually stunning monochrome vid. Below are some stills that we really liked and think are quite do-able for our own spot;
This frame featured a series of black cables stretching across the screen, which were being waved to create a soundwave-style effect.
This was a moving shot of liquid vibrating on a speaker creating a violent ripple and splashing effect.
I really love this frame. It is a shot that orrigionally showed just the upper half of a face, but as the promo progressed, it centred on her lips. Towards the end of the video, the lips appear to bleed voluntarilly, dripping down her chin.
This is a really simple yet clever effect. The frame is a mirrored image of floating smoke, shot in negative, producing this ghostly almost x-rayed visual.
This frame has been syncronized with the song; so as the music features a heavy bass thud, we cut to this image and the man opens his eyes. Simple yet effective.
No comments:
Post a Comment