Tuesday 9 March 2010

Pleasure Principle

http://www.pleasureprinciple.org/

Please please check out the website that I have posted above. It contains videos that cannot be uploaded or removed.
Pleasure Principle's web page shows three videos that all use effects that we want to incorporate into our own spot. The main spots that got my attention were the second and third. The second shows a model rotating on the spot in the dark. Only a sole light in the top centre of the screen is alight and as the model rotates, it captures glimpses of her dress and also her face, which is done up with glitter and metallic paint. This creates a spooky glimpse that is veiling and mysterious. 

The third spot features a pitch-black studio, which lights up periodically when a strobe light is flashed in an irregular rhythm. The light reveals shots of a model wearing tops that she poses in and then one-by-one, takes off. The way in which the strobe light is used, makes it look like the girl is struggling and literally tugging at the tops, when in fact she is simply just taking them off. This is due to the time lapse which the strobe creates.
Both of the clips only show glimpses of what’s really in front of the camera, which is an unusual but effective way to achieve interest in both the spot and the styling.

Spot 2: Singular spotlight captures only a minute part of the outfit and make-up

Spot 3: Strobe light reveals only segments of the clip to give the illusion of disturbia

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