Tuesday 30 March 2010

Project reflection

To say this project has been an experience is an understatement. We started out as amateur filmmakers with no interest in either the film industry or the process of it all. Yet today we now know how to shoot, direct, produce and edit a film. We can use industry standard applications and have a film that is our own in every sense of the word. From our sketchy Barbie film, attempting to recreate Dior’s Jadore advert, to our own polished, slightly creepy film, we have achieved a lot, worked so so hard and in the end, are really proud of it all.
We originally looked at William Tempest’s work and found it so bold, sharp and inspiring that we decided to use his collections literally with the intention to recreate our favourite and the most domineering pieces for our own film. We then went on to brainstorm the collections and the messages they gave and feelings they aroused. We found an undercurrent, a thin yet strong thread that seemed to link through every collection. This was Tempest’s use of sharp structured dresses, usually in black that seemed to metamorph and have a body of their own through obtruding panels, oversized shoulders and beautiful origami folds inspired by architecture.
We then looked at the mood that we were given, raw. With Tempest’s work in mind, we brainstormed again and reflected on Raw as degenerate, rough, stripped down, bare, unnatural, disturbing, exposed and harsh, to name a few. Considering both our designer and our mood, we agreed on a dark, uncomfortable film that nodded to productions by Gareth Pugh, The Ring and The Shining. We wanted a slick, quick, fashion film that focused on the styling but also emitted a disturbing and chilly atmosphere. We looked at camera angles and techniques to give the film a clever edge and planned our outfits down to a tee. The locations were chosen with the mood in mind and consisted of a gritty railway archway, a never-ending alleyway and an almost sterile, bare room. All the details combined to exhibit themes of exposure, entrapment and slight obsession. The idea was to make the audience feel uncomfortable and creeped out.
We made our effect, flashing lights, personal by creating it ourselves. We experimented and found a really eerie effect when we filmed on a Mac and took photos in the dark using digital cameras that omitted red and blue hues. We showed this effect in our week 6 presentations yet it didn’t seem to connect with our tutors in the same way that it did with us. We went back and tried again, working harder to ensure the film was excellent and the best that we could produce. Everything that we did throughout the making of this film was trial and error. We experimented with everything until we found the right angle/location/makeup effect. We were quite spontaneous and I really think this helped to keep the film honest and sharp. The editing stages were the hardest. We taught ourselves how to use final cut pro and took it in turns. We had so many beautiful shots that we had to surrender, as they simply did not fit in with the film or its overall theme. This was quite heartbreaking as it was hard giving up the bits we really loved. We were very fortunate with our music and found a perfect piece to synchronize with our film. We originally had our music made for us and although it was brilliant, in the end it just didn't work. The new audio is ghastly and frightening- perfect.
Overall we have built on criticism and persevered with our original ideas. It has been really good and has improved our confidence when tutors have enjoyed our work and noticed the hard work we put in. Both Emma and myself are really proud of our film and there is nothing we would change or add. We are our worst critics and have scrutinised every last detail to make this film translate our ideas visually and effectively.

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